Creative director.
Brand consultant.
Copywriter. And more.
about
This is me...
Writer. Storyteller. Analytical creative. Willing to go there. Leader and mentor. Ex-lawyer; pinstripe-free since 2005. Once wrote a Civil Procedure paper in Dr. Seuss rhyme. Book hoarder. Pluviophile and dihydrogen-monoxide awareness activist. I pull my weight but not my punches. Nerdy for meme linguistics and pareidolia. Team Cilantro. Mildly ambidextrous. Oddly earnest. Always listening.
photo credit: b.s. portraitography
Here's what happens when we work together.
collaboration
You deserve a partner who’s invested in your success, and I'll be your biggest fan and most powerful advocate. The ideas come fast and furious, but they also come from everywhere: your own team, third-party partners, your VP's spouse... doesn’t matter who started it. I bring everything I’ve got to the table — except my ego.
transparency
“What are your rates?” It depends: hourly, project fee, limited-availability retainer. We talk about what you need, what’s involved in creating it, and what you can spend. If there’s a gap, we meet in the middle. (And if you’re a creative who struggles to discuss dollars, let’s chat. It gets easier, and your clients will notice the difference.)
professionalism
I wasn’t kidding about my first career as in-house counsel in the biopharmaceutical industry, and I’ve operated in the most conservative environments. So don’t let the laid-back style or cheeky tone fool you. I hold myself to ruthless standards of excellence, responsiveness, and accountability. When I’m representing your business, I play by your rules.
irreverence
Previous paragraph notwithstanding, even my most buttoned-up clients get used to a bit of "did she just...?" While I'm serious about delivering best-in-class creative and strategy, there will be shenanigans. But my MPAA ratings auto-adjust. I mean, your kids may drop into our meetings. A little decorum is in order.
Yeah, right.
brevity